Solving the Senior Housing Middle-Market Crisis


Where Will the Average American Senior Live? 

The senior housing industry has evolved over the last 40 years to become a thriving sector for developers and operators providing housing and care to the aging population.

Yet the options available today leave a major portion of the population without a senior housing solution: the middle market. The “middle market” comprises those with enough income to support themselves, but not enough to afford the rising four-figure monthly fees associated with private-pay senior living.

Senior Housing News and Plante Moran Living Forward present a report that drives the crucial discussion around one of the biggest and most challenging issues the industry faces today.

This 30-page research report includes:

  • An exploration of the limitations of existing senior housing models
  • Creative solutions to expand access to housing options for middle-market seniors
  • Financing considerations for services residents require but can’t pay for out of pocket
  • Key takeaways for navigating the underserved middle market

The industry has not yet developed a comprehensive solution to the middle market crisis. In the coming years, the industry will be tasked with collaborating with investors, government stakeholders and even residents to make this solution a reality.

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